Thai Food

[midnitesun]

Need some comments and input from fellow friends and members. I am interested to look into setting up a reasonable priced Thai Restaurant in a HDB shop. Simple food about 15 types of foods and the set up will be pretty family but part al fresco style.
I would appreciate if anyone could share with me some experiences and is the project worthwhile to pursue. My prices will be between $4-6 for vegetables and side dishes, seafood at about $12-18, meat items between $7-$10. My expected check average for a small family say 4 pax ( 2 adults and 2 children) should not be above $50.
Food cost will be about 40% and staff will be between 10-12% excluding rental. My profit I am targetting is about 10-12%.
Thank you.

[RKOHSM]

Need some comments and input from fellow friends and members. I am interested to look into setting up a reasonable priced Thai Restaurant in a HDB shop. Simple food about 15 types of foods and the set up will be pretty family but part al fresco style.
I would appreciate if anyone could share with me some experiences and is the project worthwhile to pursue. My prices will be between $4-6 for vegetables and side dishes, seafood at about $12-18, meat items between $7-$10. My expected check average for a small family say 4 pax ( 2 adults and 2 children) should not be above $50.
Food cost will be about 40% and staff will be between 10-12% excluding rental. My profit I am targetting is about 10-12%.
Thank you.

HI,

Just alittle input on myside .

I think that your food cost is abit on the high side. With regards to F&B food cost should be not more than 25%.

Controlling of food cost & wastage is very important in F&B outlets,

Having a profit of 10-12% , well my suggestion is a NO GO! Its too low might as well work for others.

Cheers

[Strong Eagle]

Need some comments and input from fellow friends and members. I am interested to look into setting up a reasonable priced Thai Restaurant in a HDB shop. Simple food about 15 types of foods and the set up will be pretty family but part al fresco style.
I would appreciate if anyone could share with me some experiences and is the project worthwhile to pursue. My prices will be between $4-6 for vegetables and side dishes, seafood at about $12-18, meat items between $7-$10. My expected check average for a small family say 4 pax ( 2 adults and 2 children) should not be above $50.
Food cost will be about 40% and staff will be between 10-12% excluding rental. My profit I am targetting is about 10-12%.
Thank you.

HI,

Just alittle input on myside .

I think that your food cost is abit on the high side. With regards to F&B food cost should be not more than 25%.

Controlling of food cost & wastage is very important in F&B outlets,

Having a profit of 10-12% , well my suggestion is a NO GO! Its too low might as well work for others.

Cheers

Agreed with food costs. Also, I think your labor costs are much too low... need to look at 20 to 25 percent.

Real question is your rent hit as a percentage of revenues. I think getting 10 percent out of a restaurant is about all that can be expected.

[ksl]

I suggest to take a trip to the one in Kovan Nakhon Kitchen
Tucked away at Hougang Street 21, Blk 212 is Nakhon Kitchen, nestled in the heartland of Hougang. A no-frills Thai right next to the hawkers and the busiest place of all. Consider their positioning, which is very important, its side by side with the hawker centre, not 50 meters or a 100 meters away, less than 10 meters away, and takes all the hawker customers, because its different and reasonable. Even inside the hawker centre would do, because it's different.

The food is very very nice, though very hard to get a seat at meal times, have a chat with the owners, get some tips.

Your margin is far too low.

Your negotiating power on rental needs to be really hard.

I would be interested in your rental before you sign your life away. One way to bargain is with hard facts, that this is not the right time for high rental, you are looking for a win win location so throw some hard facts on the table, with some contract clauses in your favour.

Do not just jump in, research alternative locations and keep your options open.

Visit several Thai outlets and get a feel of it. Kovan is an excellent place to start and observe, the table turnover. Not sure if you can reserve a seat but you will learn from the visit.

Local people queue or hang around for good food at a reasonable price. What you don't need at prime time is loitering, so how to get them moving after they have finished their meal, because you will be restricted on seating and space. Getting a seat has been my problem at the Thai place because locals are hanging too long.

[pulpy]

if ur food is nice and u have a unique angle eg. very nice environment etc., i believe u can price ur food slightly higher than expected.

do let us know when u have start ur biz, i'll swing by to try out!